The study develops a theory that reflects hedonic drivers of fashion involvement by providing strategic insights for local fashion brand entrepreneurs, especially as they compete with established global brands. Fashion belief was found as strong mediator between fashion involvement and fashion consumption.
Support was found for three hedonic drivers and support was not for one. Structural Equation Modeling (SEM) technique was deployed to process data regarding hypothesized causal relationships using SmartPLS 2.0 software. Data were collected through the aid of structured questionnaire from fashion consumers in top fashion outlets in Lagos metropolis. Accordingly, this paper seeks to unravel hedonic antecedents of fashion involvement and consumption in a fast-expanding market of a typical developing sub-Saharan African country context and to posit a framework to guide private brand fashion consumer research in fast-expanding markets from developing country context. doi:10.1016/j. Brand Involvement and Hedonic Consumption Antecedents in a Fast Expanding Market Authors: Matthew Etinosa Egharevba, Stephen Ikechukwu Ukenna, Igban Emmanuel, Isabella Ebelike Tamara-Ebiola, Ugbenu Oke, Kasa Adamu Gayus Abstract: The observed intense competitive fashion market and the fragmented knowledge in fashion involvement which is largely skewed towards utilitarian dimension have combined to trigger this study. Preferring or needing cities? (evolutionary) psychology, utility and life satisfaction of urban living. Is lasting change possible? Lessons from the hedonic adaptation prevention model. The reciprocal relationship between gratitude and life satisfaction: Evidence from two longitudinal field studies. Unanue W, Gomez Mella ME, Cortez DA, et al. How possibly do leisure and social activities impact mental health of middle-aged adults in Japan?: An evidence from a national longitudinal survey. Making it last: Combating hedonic adaptation in romantic relationships. Becoming happier takes both a will and a proper way: an experimental longitudinal intervention to boost well-being. Lyubomirsky S, Dickerhoof R, Boehm JK, Sheldon KM. Lottery winners and accident victims: Is happiness relative?. International Journal of Hospitality Management. The role of utilitarian and hedonic values on users’ continued usage intention in a mobile hotel booking environment. The sources and influencing factors of hedonistic consumption. Hedonic level.Īmerican Psychological Association. Encyclopedia of Quality of Life and Well-Being Research. Deconstructing the hedonic treadmill: Is happiness autoregressive?. Do what makes you happy and/or try something new.īottan N, Perez Truglia R. If you feel that you could be happier, make time for whatever you can do to lift your mood. You'll be reliving these positive experiences as you write about them, and can relive them again when you read through your journal. One way to maximize the impact of your positive experiences is to write down the things you enjoyed that day.
It just takes a bit of focused attention and the effects of pleasures, gratifications, and meaningful activities can all expand. This is a great way to enjoy life more without needing anything else to change. Just as gratifications can work outside of the hedonic treadmill and help you increase your overall levels of happiness, meaningful activities can create these changes as well. This creates greater meaning in your life, and that can create greater happiness. You’re sharing what you enjoy with others, you’re putting it on your calendar so you’re more likely to make time for it, and you’re able to deepen your abilities and watch yourself grow. If you plan a class once a week, this is one of the most effective ways to benefit from gratifications. When you become slightly bored with your pleasures begin to vary them.) (This may be different if you enjoy the ritual of certain activities, but it’s generally true. Just as fresh sheets feel more wonderful than your week-old sheets, a rotation of pleasures is more enjoyable than the same ones for days in a row. Rotate your pleasures so that they always feel new.If you feel you don’t have time for too many of these pleasures, aim to organize your time with the specific intention of including them. Be sure your life includes several pleasures, and try to plan for them throughout your day.
0 kommentar(er)
